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Eucalyptus (Kin Fertility)
Creative marketing for Eucalyptus's house of online telehealth brands: Pilot Health and Kin Fertility. The challenge was creating engaging content about health and accessing it online, which was a sceptical concept leading up to the change in the telehealth landscape during COVID-19.
Role
Video Producer
Team
Content
Year
Feburary - July 2020
Kin Fertility Quiz
Many DTC brands are now based on custom services with quizzes as the first step.
Creating a simply animated 'tutorial-style' walkthrough provided service users an insight into what Kin was about and serviced specifically to people who 'were on the edge of purchase'.
This creative performed extremely well in conversions.
Kin Fertility brand video
The brief was to create a 'brand story video', which summarised the first year of the brand and it's progress and achievements. The aim was to create 'hype' around the brand.
This required collecting PR articles, user generated content, and finding reviews.
Purpose: Brand building and conversion
Art of 'Stories'
Creating engaging Instagram stories ads is always a challenge. Being able to communicate a message within 15 seconds and not losing to a swipe in 2 or 3.
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This creative was made at the start of isolation, aiming to provide a solution to getting the pill without going outside.
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Vibrant colours, quick editing and swipe up 'reminders' to create a sense of urgency.
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