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Eucalyptus (Pilot Health)
Creative marketing for Eucalyptus's house of online telehealth brands: Pilot Health and Kin Fertility. The challenge was creating engaging content about health and accessing it online, which was a sceptical concept leading up to the change in the telehealth landscape during COVID-19.
Role
Video Producer
Team
Content
Year
Feburary - July 2020
Pilot Brand TVC
First branding content for Pilot Health on traditional media. Creative aimed to use existing footage to create an informative TV ad for viewers. TVC was aired during live sports.
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Power of 'User Generated Content'
When creating performance content, user-generated content (UGC) was powerful in providing effective results in user engagement and post-purchases.
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Show concepts like hair loss and application process in simple ways to help communicate our brand to a wide audience.
Creating condition-specific call-to-action (CTA) 'end frames' were also important in Pilot ads with multiple services provided for different conditions.
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